Pay Per Click advertising using Google AdWords is probably the fastest way to get your website in front of a wider Internet audience. Pay Per Click is often referred to as PPC within the industry which is packed full of technical terms. If the technical jargon wasn’t bad enough within pay per click advertising the use of acronyms for these technical phrases makes the whole idea of pay per click somewhat of a mystical art.
If you want to get your business seen on page 1 of Google’s search results AdWords is the fastest way to get you there.
Everything comes at a price, and pay per click advertising is little more than an online auction for keywords used on search engines by users everyday. The trick is to choose the correct keywords, write seductive ad copy or image ads and separate this into an organised advertising campaign.
In order to run a successful pay per click advertising campaign there are a few key elements you need to understand and prepare before you start parting with any money.
Keyword research: Identify best performing keywords to optimise your AdWords campaigns.
Campaign analysis: reporting and analysis of your advertising campaigns performance.
Content network campaigns: Creation of text and image ads to run on the content network and for remarketing
Google Places: Link your business location information from Google place to your AdWords account.
Conversion tracking: Create a conversion code in AdWords and put it on the correct page on your website.