Posts Tagged "ecommerce"

Google Panda 4.0 what’s it all about?

Posted on Jun 4, 2014 in Blog |

The Google Panda 4.0 update is all about unique, high quality content and back links. In order to best tackle the SERP (Search Engine Results Page) ranking of your website you need to formulate a content marketing plan. Some questions we need to ask ourselves. Why are we creating content? Who are we trying to reach? What benefit does our target audience receive? What benefit do we get from the content? After reviewing our SERP...

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Digital Marketing Jargon Explained

Posted on Sep 3, 2013 in Blog |

The technical jargon and acronyms surrounding digital marketing can be confusing for some of us. In order to demystify things I have tried to give an easy to understand explanation. Click the arrow to open the jargon you are interested in learning more about. I will continue to add to the Jargon so be sure to check back! Pay Per Click or PPC Pay Per Click is an advertising platform based on bidding for keywords. For each search query...

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